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Cross Country Health - My Jobs Section UX Research

Client
Cross Country Health
Category
UX Research
Tools
Pendo, Userzoom, Qualtrics, Zoom, Figma, Maze, Mixpanel

Goals and Objectives

Improve user experience by making it easier for users to find and view the jobs that they have applied to.

We would like to discover how to increase engagement.

The answers to the following questions would help us make design decision that would help increase engagement:

What features and layout would encourage users to visit and interact with My Jobs?

How can we make organizing users jobs easier and more manageable?

How do users currently tracks jobs mentally?

How would user want to track their jobs.

What are users current frustrations when it comes to tracking their jobs?

How have they overcome their frustrations?

How do they remember what jobs you have applied for?

What data and or features would make users job search more efficient? How does it make it more efficient?

How do users mentally navigate a job searching tool? What do they expect and require to succeed?

Card Sorting Plan

The card sorting test will allow us to ask participants to sort services and features into groups that are based on their understanding of the relationships between the elements that they are in.

Plan: Remote Card Sort.

In the remote card sort, the users will be asked to drag and drop the digital cards. The type of card sort will be open.(maybe closed) We want to see the mental model of our users and see how they will group categories together.

Moderated and unmoderated .

The benefits of unmoderated tests are the mass reach that could be gained.

The pro of a moderated test is that we could ask questions immediately and gain further qualitive insights into our users' behavior.

The steps.

  • Create a list of topics based on Cross County Nurse.
  • The goal is to create 30 – 40 topics.
  • Present Cards shuffled to users.
  • They may create cards themselves also.
  • They are asked to make piles of cards based on categories, they may be in assorted sizes.
  • Next we will asked them to create labels for the piles.

After the session we can ask them how and why they came up with the categories they did.

Questions:

How do people group the jobs statues and makes sense to them?

Topics:

  1. Dashboard
  2. Jobs
  3. My Profile
  4. My Tasks
  5. My Team Payroll
  6. Benefits & Info
  7. Profile Icon
  8. My Saved Searches
  9. Change Password
  10. Logout
  11. Job Search
  12. Saved Jobs
  13. Interested Jobs
  14. Contacted Jobs
  15. Applied Jobs
  16. Job Offer
  17. Job Submitted
  18. Withdrawn
  19. Location
  20. Hospital Name
  21. Wage
  22. Job Type
  23. Hours per week
  24. Contract Length
  25. Shift Type (Time)
  26. Completed Contracts
  27. Currently Working
  28. No Longer Being Considered
  29. Cancelled
  30. Notifications

How to recruit participants

We have to make sure that participants are the correct fit for the card sorting test. This is important  as the results of the test will determent the mental model of our users, thus making design decisions on incorrect or irrelevant data would be detrimental for actual users and the product itself.

We will have to determent who would make a good participant for the card sort test.

To see if someone would be a good fit for the study we can asking the following:

Does this participant fall into the category of users who would use My Jobs?

Are they the right age?

Are they in the correct occupation?

(More Questions to follow)

Do they have the relevant experience and usage on CCH?

Have they used CCH services before?

Are they familiar what features, elements and layout My Jobs and any other jobs search Products?

What is their current usage of CCH services?

Do participants have the correct accessibility aids to complete the study?

What type of compensation are we offering participants to complete the card sort study?

How interested are the participants to help by providing relevant feedback?

How happy are the participants to answer open ended questions?

Would participants answer questions that would allow us to better understand their perspective?

What screening questions should we ask to see if participants are the correct fit for the card sorting test?

Conducting Follow Up Research

Conduction follow up research will be important as the card sorting test will only provide guidance on users beliefs on the relationships of elements on My Jobs. We would now want to construct a layout based on the data from the card sort test and run a concept test.

Concept Test

The concept test would be using mock-ups that evaluate the potential success of the new element before it is built or released. Here's an outline on how to run the concept test with mock-ups.

Outline for Concept Test for My Jobs

  1. Create mock-ups: Create visual representations of the My Jobs with the data from the card sort.
  2. Recruit participants: Identify a group of users who will represent our target audience and recruit them to participate in the test. Those who did the card sort can also participate in the test.
  3. Provide instructions: Provide clear instructions to participants on how to interact with the My Jobs mock-ups, including any specific tasks or scenarios that they should complete.
  4. Conduct the test: Have participants interact with the My Jobs mock-ups, either individually or in small groups, and record their responses and feedback.
  5. Analyze the data: Review the responses and feedback to identify patterns and insights about how users understand and interact with My Jobs.
  6. Synthesize the data and report findings: Review all the data collected from the test and create a report that summarizes the findings and recommendations for improving the design of My Jobs.

It's also important to note that during the test, we should be facilitating the session and observing user's behavior, ask open-ended questions and take notes. We can also include a debriefing session after the test to gather more information about their experience.

Maze and a how to start a Maze Test Guide

Maze is a great tool for user research because it provides several key features that make it easier to conduct research studies and analyze the results:

  1. User-friendly interface: Maze.co has a simple and intuitive interface that makes it easy for researchers to create, launch, and analyze studies.
  2. Versatile study types: Maze.co supports a variety of study types, including card sorting, tree testing, first-click testing, preference testing, and more. This allows researchers to conduct a range of studies to understand their users' needs and preferences.
  3. Recruitment options: Maze.co offers several options for recruiting participants, including paid recruiting, self-serve recruitment, and the ability to invite participants directly.
  4. Real-time analytics: Maze.co provides real-time analytics that help researchers quickly understand the results of their studies and make informed decisions.
  5. Collaboration and sharing: Maze.co allows multiple team members to collaborate on a study and share the results with stakeholders.
  6. Integrations: Maze.co integrates with popular tools like Sketch, Figma, and InVision, making it easy to export and share data.

How to start a Card Sort test in Maze

  1. Click on “Create new maze” and select “Run Closed Card Sorting” as the study type.
  1. Click on “Use this template” and begin to edit as you see fit.
  2. Input the details for the study including the name, description, and target audience.
  3. Create a welcome page for your participants and write a message to them, for my card sort I wrote;
  4. “Welcome to the card sorting test! In this test, you will be organizing a series of cards into categories that make sense to you. Your task is to group the cards in a way that makes sense and is intuitive to you. The purpose of this test is to understand how people categorize information, and your participation will help us improve the way we present information to users. Let's get started!”

Upload or add the cards you want to sort, providing a title and description for each.

Customize the card sorting task by defining the sorting rules (e.g. how many categories participants can create, if they can add new cards, etc.).

  • Be sure to have some questions ready:
  • Can you walk us through your thought process as you were grouping the cards?
  • Why did you place certain cards together in the same group?
  • Was there any card that was difficult to place, and why?
  • Are there any patterns or themes that you noticed across your groups?
  • Would you say that the groups you created are representative of how you typically categorize information?
  • Is there anything that you think could be improved in the way the information is presented?
  • How would you describe the structure and organization of your groups to someone else?
  • Can you tell us more about the criteria you used to determine which cards should be in the same group?
  • Were there any cards that you felt didn't fit well into any of your groups? Why not?
  • Was there a particular group that you found especially challenging to create? Can you describe why?
  • Were there any cards that you felt belonged in multiple groups? How did you decide which group to place them in?
  • Were there any groups that you felt needed to be split into smaller sub-groups? Can you explain why?
  • Did you have a clear hierarchy or structure in mind for your groups? Can you describe it?
  • Were there any cards that surprised you in terms of where they ended up in your groups?

7. Preview the task and make any necessary adjustments.

  1. Set up a recruitment plan or invite participants directly.
  2. Launch the study and analyze the results when enough participants have completed the task.

Conclusion

client, and close collaboration, we could work on this project quickly, launching the brand and the initial holding page of approximately four pages in five weeks - just in time for their press release. Further pages.

This positioning was also considered when defining the color palette. Smoky Black represents trust and confidence while vividly contrasting against light backgrounds, whereas purple represents innovation